Faith In Action! Powerful New Bible Reaches Kids with Bible Adventure Stories!

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Hello everyone, I'm Stephen Strang and welcome to the Strang Report podcast. Today we're going to talk

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about one of the very most important things in our life, or at least it should be, and that's the

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Word of God. And this is a different type of Bible than you may have seen before. It's called the

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Action Bible, or actually it's called the Faith in Action Edition. And we're going to talk about it

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because it is a graphic version of the Bible for young people to interest them in the Word of God.

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And I'm just fascinated with this. In fact, I even ordered one for my own grandson, because you know,

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the Bible is a pretty long book, over a thousand pages, most editions. It's depending on what

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translation you use. Sometimes it's archaic words, or it's a lot of things that are hard to

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understand even for adults. And so for children, where do they start? Well, this is an answer.

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It's produced by David C. Cook, which is, for many, many years, has been a leading Bible publisher.

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And my guest today is Rudy Kish, and he's, I'm talking to him from Nashville, Tennessee. He's the

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head of marketing. And this Bible, this edition of the Bible, just came out in February. So first of

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all, Rudy, thank you for taking time to work in this podcast. I think this is very, very important.

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Why don't you tell us a little bit about the Faith in Action Bible? There's a lot of things I want

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to get into. We want to show, find out about the artist and all those kind of things. But why don't

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you give us an overview so we know where we're going? And let me just encourage my viewers and

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listeners to share this with other people. If you know someone that's interested in this,

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be sure to share this. And of course, always leave your comments below. If you have questions,

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we'll try to answer them later. Or if you've read the Bible, of course, we want to know. So

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tell us about the Faith in Action edition of the Action Bible. Yeah, thank you, Dr. Strang. And thank

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you for having me on your program. You know, I want to go way, way back. I want to go way back.

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There is actually a person named Davy C. Cook. He actually existed. And he lived in Chicago.

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And there was a great fire, the great Chicago fire back in the 1870s. And there were a lot of kids

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that were homeless, a lot of kids that live in the street, a lot of kids that were not going to church

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or going to school. And God just put in his heart to gather these kids and share the Bible with them.

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But he was having difficulty connecting with these kids because many of these kids didn't know how to

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read. And so God just put in his heart the idea of using images, especially colored images back in

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the 1870s. That was the big thing. And he used Bible stories and illustrations to reach out to

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these kids. And out of his outreach into these kids came curriculum for not only kids, but students

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and adults. And that's how Davy C. Cook was born. It was born out of being able to connect kids

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through pictures and stories. And here we are almost 150 years later. And we're coming out with

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the Faith in Action Edition, just following the legacy that we have at Davy C. Cook, which is

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connecting kids to God's word through illustration and storytelling. And so the Faith in Action

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Edition is the newest edition where we use storytelling and we use illustration to help kids

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engage in God's word. And this edition falls into the Action Bible family of products that

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have impacted millions of kids all over the world. We've had translations for languages in

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Latin America, in Africa, in Asia. And it's incredible. It doesn't matter if you're in Asia,

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Africa, North America, or South America. Illustrations and stories help children connect to God's word.

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Well, I think that's so exciting. And I'll just tell you a little bit about my own experience.

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Of course, I've been publishing since the 1970s and know David C. Cook to be one of the great

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evangelical publishers. And I knew there was a David C. Cook. He lived and died long before my time.

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But I grew up with David C. Cook curriculum at our church. And back in that day, the Sunday

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school papers were kind of cartoons. And I think it was discontinued at some point. But my father

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was the pastor. They would come in quarterly. And, you know, we would get one, probably four

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pages, maybe eight pages. Well, as a fourth grader, I would go to the church office when they came

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in and read all 13 weeks at one time. I could just remember doing that as a kid. And I don't

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remember much more about it, except that I really liked it. And as an adult, as I visited your

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headquarters in Colorado Springs and known many of your leaders over the years, I've told them

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my story about how I would go over and read their paper. And I've always had a lot of respect for

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your curriculum. You've been a leader in curriculum. Of course, a lot of things have changed. So,

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I know because I'm in publishing myself that it's expensive to do a book like this. It's very

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time consuming. You know, which of the stories in the Bible do you tell? Because there are parts

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of the Bible that are poetry like the Psalms or like the book of Numbers where a lot of genealogies.

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I know you've got a lot of good editors and all and you probably have advisory teams,

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but how did you approach this? And also what age group did you target? Because reading levels

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vary quite a bit from grade to grade. Yeah. So, this Bible is ideal for kids who are

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towards third grade and above reading level. And we've got kids who are engaging who are high school,

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but it's ideal in third, fourth, fifth grade than into middle school. Kids in high school are picking

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it up. They're loving it. We have adults that are picking up and they're getting to know Jesus

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through the Action Bible, which fascinates us. We're very happy about that. So, how do we go

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about choosing these stories? Well, it follows the chronological order of the Bible. And there's

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230 stories. And the stories have to do with the redemption story. We want kids to understand all

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the way from Genesis to Revelation, you know, how Jesus and how His plan of salvation goes across

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all the stories. And so, this is coming out of our Debussy Cook curriculum. So, we know there are

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seven things that really help engage children. And so, what we've done with the faith in Action

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is we've created themes within these 230 stories. We have themes that kids can relate to like courage,

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David and Goliath, like faith, hope, love, service, trust, wisdom. So, these themes are across. So,

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kids could, you know, if you have a kid who's maybe going through a situation where they are

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discouraged because they're being bullied, or they just are trying out for the baseball team,

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or the basketball team, and they're thinking like, you know, I'm not good enough. You know, we want

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them to read these courage stories to know that God is there to give us courage. There are other

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kids that have lost hope because they, something happened in their lives, and they just like don't

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have any hope anymore. And we provide these stories of hope within the faith in Action Bible.

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And the engaging part is exactly what you said is you, the kids read it, and it's something they're

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used to reading. If they go and read the Bible, and my son, I've worked in publishing also for

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a long time. I've given him blue Bibles, purple Bibles, yellow Bibles, orange Bibles, you know,

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large text Bibles, I give him all the Bibles. I have a collection of Bibles just for him.

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But something happened when I gave him an Action Bible. He actually started reading it on his own

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because it was at his grade level. It was his language. And he could understand the text with

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the images and the images and the text combined to be able to understand what the Bible is all about.

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And so this is a type of kid, my son, who would not read the Bible. And I would say, you got to

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read your Bible. You'll read your five minutes and I'm done. Just put it down. And I remember

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going to his room one night and the light was still on. I was ready to be the bad dad and

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how did you turn your light off? Go to sleep. And he was reading his Bible. And it was this Bible.

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And he read it through. And then he's a middle schooler. Then I got a call from camp saying,

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hey, you've got to come down here because your son wants to get baptized. This was a guy who would

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not read his Bible. Now he's getting baptized. And then a few months after getting baptized,

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he's like, I want to lead my middle school group. I want to lead a lesson in his group.

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So the transformation of power of storytelling and the way Jesus was a great storyteller.

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And we've tried to combine the storytelling with the images into something that kids could say,

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yes, I get it. I understand it. It's my life. And it's just been powerful. We get these sort of

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testimonies all the time about kids not putting the Bible down, coming from school and running

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not to the TV or to the phone, but running to their Bibles. And that's what Bible engagement

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is all about. It's not about us as parents forcing the kids, but it's the kids just being fascinated

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and saying, wow, there is an almighty, powerful God that uses people just like me. And they get

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engaged in that. And then their faith grows. And then they want to walk and live for Jesus. And

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this is why we did this Bible. I think that's so exciting to hear you describe that with such

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enthusiasm. And I'll just say that I've enjoyed reading this. Of course, my perspective would be

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a little different. I've read through the Bible, the text Bible many times. And I find it interesting

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to analyze the stories and to see how they just pulled out this quote with this picture and, you

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know, the little bubble that has the dialogue. You know, these people were very, very, I'm going to

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use the word clever. There's probably a better word, ingenious, in how they could reduce these

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stories to a few pictures and a few statements, dialogue mainly between the different characters

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and communicate the truth of the word of God. And I really think that people need to get this

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for their children, their grandchildren. We've got to make the word of God available,

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especially to the next generation. We hear all kinds of terrible statistics.

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You know, generally it's late teenagers or early 20s, you know, people rejecting Christianity and

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not going to church in the same kind of numbers as the older generation did. And why is that?

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Because they're not spiritually alive. They haven't been, they haven't experienced Jesus as their

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Savior. They haven't been taught the importance of the word. So I just congratulate you and the other

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people that you work with there at David C. Cook for putting this together. So tell me a little bit

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about the artist. His name is Sergio. I'm not sure I can say his last name. Carrillo.

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Carrillo is from Brazil. And there's even a picture here in the back on kind of showing,

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I mean, it's very brief, but showing the sketch, the pen and ink, and then, you know, the final

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drawing. It was just interesting for me to see it. There are QR codes, as you mentioned,

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that are interactive. Why don't you just kind of walk that through? Because my goal is to get as

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many people to order this Bible or go to their bookstore and buy it. But to get this Bible,

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I so persuade my viewers on why this Bible is something they should get and kind of by telling

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us the story of how it was created. You know, it was probably a couple of years long process,

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knowing the publishing process. Just tell me about it.

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Yeah. So Sergio was an artist for DC Comics. And he's a believer. And he just started, you know,

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God just putting his heart for him to use his talent to reach people. And I really believe God

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can use a dentist, a lawyer, a doctor, and an illustrator at DC Comics to reach people.

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And so he and David C. Cook got together. And we just started thinking about how can we bring

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these illustrations in a way that we could tell God's story. And so the stories were picked out.

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He created illustrations for each story. We condensed, of course, the stories into language

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that the kids could understand. And I mean, it's just a God thing. It's just people, kids love it.

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And kids tell their parents they love it and grandparents and they tell other kids they love

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it. And it's just been word of mouth. You know, this past Christmas season, it was number one

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Bible in all of America for a good two months. And people have just been buying it and telling

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other people about it. And so the QR codes is because Gen Alpha kids live in this world.

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I mean, that's their world. They live on the phone. And it doesn't matter how many times

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we try to pretend that's not reality. They live in the phone, especially when you get to middle

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schoolers. And so the issue is not the phone. The issue is the content that kids are viewing on the

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phone. But it is their world. That's where they live in. I mean, they know how to use and type and

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they have their own language and the way they communicate with each other on the phone.

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So we want to reach kids where they are and in their world. And so that's where the QR codes

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come from. The QR codes allow kids that have read a story to go and have a devotional time

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or prayer time. So there's 230 of these stories throughout this faith and action Bible.

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Each story has a QR code that gives you a devotional and a prayer. Now there's also games.

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There's trivia as well. But the point is we want kids to engage beyond just reading the story.

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We want them to grow spiritually. And the spiritual growth happens when you have these moments with

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the Holy Spirit. When you're one on one and you're understanding that that story I just read is also

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my story for me to live out my faith. And so that's where the QR codes come from. Because we know kids

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are using their phone. And so we want to be able to reach them not only through the stories,

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but also what they use most, which is their phones. Well, good for you. And tell us a little bit more

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about the artist. And then I want to hear more about you and your family because you're a dad.

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You spoke of one of your children, but you have several children. So tell us about it.

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Yeah, I have three children. I have in three different grade levels. I have an elementary

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school, first grader. I've got an eighth grader going into high school. And I've got a high school

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senior going into college. Now, it's worrisome when they make these transitions from elementary

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into middle school and then middle school into high school and now high school into college.

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And you're as a parent, you're worrying like, are they going to lose their faith? Because you hear

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a lot of things when kids go off to college, they're going to lose their faith. Well, the key years

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are those middle school and elementary school years. Those are the key years to be able to

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reach kids, to have them understand what it really means to live for Jesus, what it means to have

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a purpose in life for Jesus. And so, you know, it's been a challenge to find the right resources.

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We've tried different resources. We tried different products, different books, but always being

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intentional. And we think that there are many great resources out there. We just think this is

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another resource and another tool that parents can use to be able to help children connect faith.

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And here's the big thing that I think I've seen that have helped me and my family is we need for

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the children to own their own faith. It can't be their parents' faith. It can't be their grandparents'

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faith. It has to be their faith. And how does that happen? Well, we see them praying without us asking

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them to do. We see them speaking words of faith without asking them to do it. We feel that, you

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know, we see them reading the Bible and enjoying the stories and making it their own. And so,

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that is so key for us to be able to find these resources in these development years of elementary

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school and middle school. And the kids that are doing that and are engaging, these are the kids

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that are most likely to keep their faith when they go on to college or become adults. And so,

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that's been my story. And I've been around Bible publishing and I've been around, you know, training

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for parents and training for curriculum. But it really comes down to having the kids own their own

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faith. So, on the artisans side, well, Sergio continues to do illustrations for David C. Cook.

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We continue to come out with different products. There's other products. There's devotionals around

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the faith and action Bible or the action Bible. There's Christmas stories. There's Easter stories.

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We're going to have a little children's book. We have evangelism, little packets that we give

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and we take to children overseas. So, we have a whole line of products that we're trying to

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be able to give to parents who might say, well, that Bible is so big. I have a, you know, a first

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grader or a second grader. Well, we have stories that are appropriate for them. We have different

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resources. You know, you can find this at your favorite bookstore. Action Bible is now almost

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everywhere. Just look up Action Bible and you'll be able to find the right product for you.

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That's good. And I want to have you tell people, I mean, it's one thing to say go to a bookstore,

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but like there's no Christian bookstores in my county. There aren't as many as there used to be.

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More and more sold in secular. So, it's probably in Barnes & Noble, Books of Million,

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probably in Walmart, and those kinds of places. But this is very important to get

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for your children, grandchildren, even neighbor children. This is a nice gift. I went on Amazon

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right before we started this program and find out you can get a pretty good discount there.

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Yes. If somebody wants to save some money, Amazon kind of does what they want to with pricing.

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And I'm just so excited about this and this, doing this podcast and the different things we do here

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at Christmas Media is just one more way to help get out the word. Do you have any last word that

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you want to say to my viewers and listeners to encourage them about the, the faith in Action Bible?

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Yeah. Well, you know, personally, I've always wanted to work in a ministry that is transformative,

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you know, that it's God honoring and that can help people. And we're getting just so many

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testimonials for the, for the Action Bible. I just want to share one quick testimonial with you.

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We have a couple who live close to an apartment complex. And so God put in their heart to give

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one of these Bibles to each of the kids in that apartment complex. And many, many of those kids

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have come to know Jesus. These are un-church kids. Their parents do not go to church. And so the power

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of God's story on children is just powerful. And I would just encourage parents to just help connect

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your children to God at their level. You need to understand that the way you understand the Bible

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is not the same way a small child or an elementary school or middle schooler understands the Bible.

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And this is an ideal resource for them to be able to experience God within their own level

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in a very personal way. So well said. And what a great idea. And I'm actually doing my version of

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that. I'm giving several copies of the Bible away myself. I want to thank people who, who watch the

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Strangler Report every Tuesday and Thursday at 4 p.m. Eastern time. If you haven't subscribed, now is a

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good time to do it and hit the little bell to, you'll get a reminder every time we're on live.

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And share the link with others. You could put on social media. Let's help get the word out. Let's do

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a little, make this viral as a possible, a simple little podcast like this could viral to get out

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the message on how important it is for the Word of God and what a great resource. And thank God is

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enjoying all the success it is. But you know, there's so many more children that need to know the

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Word of God, not just because it's a clever product, but because it's God's Word. And God's Word is

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eternal, no matter what's happening in our culture. And there's a lot of bad things happening. But

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there's also good things. I think new products like this that are reaching un-churched children in

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apartment complexes, like you described and other things. I think that they're exciting and we can

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thank God that he has a remnant who are articulating how important it is to serve God and to read the

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Bible. So thank you, Rudy Kish. And congratulations to all of you at David C. Cook. Keep up the good

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work. I know there are probably some days when you're enthusiastic and flags a little bit. Don't.

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You are doing some very, very important things. And congratulations to you and God bless you.

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Thank you, Dr.

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We'll wrap up this edition of the Strangler Report podcast. Thank you for tuning in and tune in again

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next time for another edition of the Strangler Report on the Charisma podcast network. God bless you.

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Do you ever feel discouraged? Do you need hope? The world is so upside down that even if you believe

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world gets, enjoy the book and God bless you.